Should you trust your Orlando home sale to any flat fee MLS broker?
| May 28, 2009 | Posted by KGorlando under Why GetMoreOffers.com to list flat fee MLS |
Orlando home owners who are considering using flat fee MLS to sell their property often face the dilemma of trust. Everyone wants to save 50% in real estate commissions, or possibly pay zero. That’s why flat fee MLS listings in Orlando are popular. But, can you trust that you are going to receive everything as promised?
Most Orlando home owners do not fully trust Realtors®. For whatever their reasons, this remains a fact. I am Keith Gordon, broker for flat fee MLS Orlando listing service ADDvantage®.
I belong to 26 Florida MLS Realtor Associations, including the Mid Florida Regional MLS. I have been a licensed Florida real estate broker since 1984. My honest real estate brokerage dealings for the past 25 years has earned me a reputation as being forthright, respected and as a result, zero complaints with the Division of Real Estate in my 25 years of brokerage activity.
Trust will always be an issue when money is involved, especially big real estate commissions. Because 6% represents huge money, Orlando by owners have turned to an alternative way to list and sell real estate in Florida…Flat Fee MLS.
I have found that many of our clients even doubt our honesty and sincerity until they have listed and dealt personally with our staff. Once they see our professionalism and have experienced our easy to use MLS listing software, the trust barrier comes down. We are timely with our MLS edits once you are a client and our overall customer satisfaction is unapproachable.
I believe there are three areas that Orlando, Florida owners have trust issues with:
1) Buyer leads are one area that flat fee MLS home sellers do not fully understand. At ADDvantage®, our policy with regard to buyer leads has been effective and honest since we started ADDvantage® back in 2005. Once a buyer lead is received by us from any source such as Realtor.com or Homes.com, we promptly forward it to our seller in real time 7 days a week from 8:00am-8:00pm. This level of service is unheard of in the real estate. Between these hours, all emails and calls are answered “live” by our staff and forwarded to our Orlando flat fee MLS sellers…Either by phone and/or email. Our relentless attention to all details has earned ADDvantage ® the best reputation in all Florida for delivering the most reliable and trusted flat fee MLS service. As well, all leads and Realtor® calls for showings are stored in the sellers account in their easy reference and retrieval.
2) The next point of trust or dis-trust is how Realtor.com and IDX works. Most Orlando by owners do not fully understand the nuances of Realtor.com and why should they. Fact is, no seller contact information is allowed, by rule of Realtor.com, to be published in Realtor.com. ONLY the listing broker’s phone number and name may appear. All Realtor® websites such as Coldwell Banker and remax.com receive their MLS listing data directly from Realtor.com through a feed called IDX. This means all websites that display MLS listings contain the listing brokers contact information, not the sellers. So, sellers must implicitly trust the flat fee MLS broker to professionally handle buyer leads. The sellers contact information is displayed on our site http://www.getmoreoffers.com and sites such as Homes.com.
3) Offers from Realtors® are another big trust issue. Sellers do want the marketing and cost saving offered by flat fee MLS listing services but, “don’t touch my offers.” Sellers would prefer their offers going directly to them and not through the flat fee broker. At ADDvantage®, we facilitate our seller’s deals and would never impede the sale. We forward all offers directly to our sellers (8:00am-8:00pm 7 days) and call notifying of the offer being forwarded by email. We have never mishandled an offer in 5 years. Most offers do come through ADDvantage® as Realtors® prefer the “listing broker” to initially receive the offer and then forward the offer to the “self-represented” seller. From there, the buyer’s agent and seller negotiate the offer. As a note, it is clearly stated in the MLS to call seller directly for all showings and includes the seller’s phone number. But, it has been Realtor® protocol for 80 years to deal only with the listing broker. This also assists ADDvantage® with timely updating the MLS listing status from “active” to “contract pending” an MLS board requirement.
Trust will remain an issue when big money is involved. Orlando by owners that do choose ADDvantage will soon believe it is possible to trust a flat rate MLS service with your home sale and still 50% off the cost of a traditional listing….Or, possibly pay no commission if you sell without a Realtor®. At ADDvantage®, we have earned our reputation as Orlando’s most trusted and hardest working flat fee MLS broker. We consistently deliver more offers, more buyer leads and Realtor® feedback on all showings. We do this 7 days a week from 8:00am-8:00pm for 5 years in a row.
Cal us anytime 1-877-232-9695
ADDvantage®, an Orlando, Florida “By Owner” and Flat Fee MLS listing Service, introduces a new innovation in discount real estate called ADDvantage Success™.
| April 19, 2009 | Posted by KGorlando under How to sell an Orlando home |
ADDvantage®, an Orlando, Florida “By Owner” and Flat Fee MLS listing Service, introduces a new innovation in discount real estate called Professional ADDvantage ™.
This unique MLS listing plan has all the features of a full-service listing but you pay a low price of $499 and 1/2% at close.
This offer exceeds all other flat rate offers because you don’t sacrifice service and you only offer a commission to the buyer’s agent.
ADDvantage Success™ guarantees Orlando sellers the most powerful Internet marketing available on important websites such as Homes.com Realtor.com, MSN Craigslist, Vast, Yahoo, Zillow, AOL Oodle, RSS feeds, IDX feeds and many more features to help u sell faster.
Highlights of Professional ADDvantage™
- List until you sell MLS listing in the Mid Florida Regional MLS – Orlando’s MLS. You can cancel anytime with no fee or other complications.
- Agent Assure®…We guarantee you’ll never miss a Realtor® showing. Agent Assure® is our concierge showing service. We schedule and confirm all showings for so you only communicate with ADDvantage®, never a Realtor®. We are here 7 days a week…Even Saturday and Sunday. Your exact showing instructions will be given to Realtors® just they way you want. And, an email sent for your records. ($199 value, free with Professional ADDvantage)
- Feedback…Orlando home sellers need feedback from Realtor® showings. Our system will automatically send an email to each Realtor® that shows your home requesting feedback. ($99 value, free with Professional ADDvantage™)
- Agent Activate®…Local expertise and knowledge helps you sell faster. Our local agent knows your home and you. They will never miss an opportunity to show and sell your home. If one of our agents is successful selling your property, we will REFUND the Professional ADDvantage™ $499 fee at closing. Our Agent Activate® service engages our best Orlando agents or local affiliate to work with each buyer prospect. You pay only the offered buyer’s agent commission, the same commission you are offering any agent (which is typically 3%). If our agent sells, we take the deal from contract-to-close. Our agents will pre-qualify buyers, show your property, write the offer, negotiate the offer, inspection and inspection related negotiating, if any, assist with financing, work with your title company or real estate lawyer and complete the closing in a professional manor. Having an agent help with negotiatons often results in a higher sales price, a faster sale and less hassles.
- Broker Assist… Advice 7 days a week. If an offer comes from an outside buyer’s agent, other than ADDvantage®, our house broker will consult, advise, review the contract, check for missing disclosures and assist in the closing.
- Street Smart ADDvantage®…Powerful and Effective Realtor® eblast. Since 2005, ADDvantage® has been promoting properties throughout Florida by email. This email, called the Street Smart ADDvantage® eblast, is reserved for sellers offering a 4% or greater buyer’s agent commission. Twice a month, most local Orlando Realtors® within 35 miles of your property will receive the eblast. Street Smart ADDvantage® is the best read Realtor-to-Realtor email in Orlando, Florida. (A $349 value, free with Professional ADDvantage™)
- An Exclusive Right of Sale Listing in MLS, not an Exclusive Agency. At times, “by owner” listings are passed over because Orlando Realtors® perceive them as too much work. While there is only a slight chance of this occurring to your listing, the cost savings of listing flat fee in the MLS far outweigh any possible lost showings. But, why loose a Realtor® showing when there is a solution? List the property in the Orlando Mid-Florida MLS as an Exclusive Right of Sale Listing, NOT as an Exclusive Agency…Which is how all flat fee listing in Florida are inputted into the MLS. Because you will be represented by ADDvantage®, we will input Professional ADDvantage™ listings into the MLS as Exclusive Right of Sale listings. It is a better way to get more showings, it is more professional and is exactly the same as a full-service listings.
- Realtor.com Showcase…25 Pictures on Realtor.com. We will upgrade your Realtor.com listing to “showcase” with a longer property description (2400 characters) and 25 pictures. Realtor.com is the world’s most important real estate website. ($49 value, free with Professional ADDvantage™)
Call us anytime 1-877-232-9695 or vist our website for more details on Professional ADDvantage™ flat fee MLS.
Flat Fee MLS Brokers and Agents….Join our Network
| March 6, 2009 | Posted by KGorlando under Uncategorized |
ADDvantage® is now offering agents and brokers in the US and Canada the same powerful flat fee MLS website that powers getmoreoffers.com and our software that makes it all happen.
The cost is $299 per month and $1,500 setup fee. In just two days you will be able to configure your own customized e-commerce flat fee MLS website.
You will own a 20 mile “safe zone” from any zip code of your choosing. All website action will be directed to you and we will not sell another network within that protected area.
Visit our site getmoreoffers.com and scroll all the way to the bottom of the page. There you will find more details or call anytime 1-877-232-9695.
What happened to the Orlando, Florida market? It is crazy busy!
| February 24, 2009 | Posted by KGorlando under Why GetMoreOffers.com to list flat fee MLS |
Ever since February 10, our phone at ADDvantage® has been ringing off the hook.
January and the first part of February were as slow as I have ever seen in my 26 years as a real estate broker.
This is great news for Orlando home sellers. I have an excellent pulse on how business is in Florida as I belong to 20 Florida MLS Realtor boards. I am the broker for Florida based ADDvantage®, a flat fee MLS listing service.
The calls are coming from Realtors® seeking showing instructions and un-represented buyers. Buyers have finally realized that if you are going to buy property in Florida, now is the time.
If you aren’t getting action on your FSBO listed property or you are looking for a better way to sell, try us. We are the most advanced flat fee MLS listing company in Florida.
Our systems are so advanced that we are going national with our MLS listing software.
Our flat fee MLS programs start at $89 and end at $499 plus 1/2% at close. They all do something different as far as marketing and representation.
All of our programs are flat fee. You pay just the buyers agent and if you sell “by owner” you pay zero commission.
Call us anytime….we are here 8:00am-8:00pm 7 days. 1-877-232-9695
Is March or April the best time to list my Orlando property Flat Fee MLS?
| February 11, 2009 | Posted by KGorlando under Spring is Best Time to List in the MLS |
I am the broker for Orlando flat fee MLS listing service ADDvantage®. The most popular question asked this time of year is when should I list my home in the MLS?
The dilemma is you want your MLS listing to be seen “fresh” to the Orlando Realtors® but you don’t want to miss the perfect offer.
The correct answer to “what’s the best month in Florida to list in the MLS” is…Right Now.
Sellers have no control over the timing of a sale. December 2008 was a good month for ADDvantage® selling homes which is typically a slow month.
Like fishing, the worse the weather creates the best fishing opportunities. Beautiful perfectly clam days often produce less fish. But…No bait in the water, no fish…On any day!
At ADDvantage®, we know the best time to sell your Orlando home is the day that perfect offer comes along. We will do our job our marketing everywhere possible on the Internet such as google, craigslist, Vast, Homes.com, Realtor.com, MSN, AOL, Trulia, Harmon Homes, getmoreoffers.com and hundreds more real estate websites.
Marketing alone is not enough to sell a home today. Buyers and Realtors® must be able to see your home when they call or email. ADDvantage® is the only Orlando, Florida discount MLS broker that guarantees to answers the phone 12 hours a day 7 days a week…starting at 8:00am and ending at 8:00pm. Buyers and Realtors® in Florida are particularly active on Saturday and Sunday. Sunday are mostly un-represented buyers calling on signs and Realtor.com.
We are the only Florida real estate company that considers the real estate profession a 7 day a week job. Why? Unlike other service industries where sales people are held accountable by their owners/managers, Realtors® have no responsibility to sellers. Once you sign a listing agreement, they are not committed to do much…Especially, answering their phone.
This poor level of phone service will never cost you a showing at ADDvantage® because our track record speaks for itself…3,107 calls answered live the past 12 months and 1,047 answered after-hours. ADDvantage® will convert calls into showings and showings result in more Orlando homes sold.
We have been through challenging markets since 2006. We are selling 26% of our Florida flat fee MLS listed homes with an average “days on market” of 117 days.
Your flat fee MLS listing service holds the key to your success. Our clients are more successful due to our 8:00am-8:00pm 7 day a week live support.
List your Orlando home flat fee MLS with the most reliable discount MLS broker in Florida…ADDvantage®.
1-877-232-9695 or 727-942-2929.
Home Warranty Can Make Your Flat Fee MLS Orlando Listing Stand Out
| December 4, 2008 | Posted by KGorlando under How to sell an Orlando home |
Marketing, marketing, marketing are the key “words” to having success in Orlando’s real estate market. At ADDvantage, we are specialists in finding new ways to get buyers and Realtors to pay attention to our MLS listings.
We are the creators of Street Smart ADDvantage Realtor eblast which is Florida’s most successful Realtor-to-Realtor email.
We also offer the most unique and least expensive flat rate MLS contract-to-close listing plan, ADDvantage Plus.
We now bring another approach to garnering more attention for your Orlando MLS listing…Offer a Home Warranty.
Because the premium for the home warranty is paid only if you close, you gain the benefits that come with advertising the warranty and defer payment.
The other “why didn’t I think of that sooner” thought is that most Orlando Realtors that present offers will request that the flat fee MLS Orlando seller pay for a home warranty. The cost is about $400. If are you going to buy a home warranty after an offer comes in, you might as well gain the benefits of being able to advertise that fact in the MLS and 100’s of other FSBO websites before you a requested to purchase one.
According to a Gallup poll, 79% of both buyers and sellers rate home warranties as one of the most important considerations when buying or selling a home.
Call us anytime abut our Orlando flat fee MLS listing plans. We are here from 8:00am-8:00pm 7 days a week 1-877-232-9695.
Orlando Homeowners Benefit from ADDvantage Plus Flat Fee MLS…Gets More Deals Done
| November 13, 2008 | Posted by KGorlando under Uncategorized |
Near 25% of ADDvantage listings are ADDvantage Plus. The sellers that do choose the ADDvantage Plus flat fee plan say the service they received was the best they have every experienced from a Realtor.
There are 5 reasons to consider using ADDvantage Plus to sell your Orlando, Florida property.
First, an ADDvantage Plus listing uses an Exclusive Right of Sale listing in the MLS. This type of listing looks and acts just like a full-service listing without the 6% cost. ADDvantage Plus cost is $799 and $500 at close. Sellers save about 50% off a traditional MLS listing. Unlike a basic flat fee listing, when using ADDvantage Plus, we take all calls, schedule all Realtor and buyer showings, and negotiate all offers with you. More contracts get done when I negotiate with ‘fellow’ Realtors. I go right after what my seller client wants and I have the advantage of being able to be more direct with the buyer’s agent. My 25 years as a Florida real estate broker and professional negotiator go a long way in getting the most out of every offer.
Second, our 8:00am-8:00pm 7 days a week live phone support ensures no calls or appointments will be missed. We do a better job of phone support than any Orlando real estate company. We schedule all appoinments for the seller, confirming each one with the seller and then send an email for a record. Because the seller is not directly communicating with Realtors, ADDvantage Plus adds a professional touch that Realtors prefer.
Third, when listing flat fee with ADDvantage Plus, our Street Smart ADDvantage Realtor eblasting program is included. The seller must offer at least a 4% buyer’s agent commission to opt into Street Smart ADDvantage eblast. The eblast contains details about each property and every Orlando Realtor within 35 miles of a Street Smart listing receives the eblast. Our website tracks all hits from the Street Smart Eblast so sellers can measure the results. The eblast is sent twice a month and is recognized as Orlando Florida’s most well-read Realtor-to-Realtor email.
Forth, I believe Orlando flat fee MLS sellers benefit greatly when I act as the contract negotiator. Two Realtors working together often can get the deal done faster and possible at a higher price for the seller. Real estate contracts can be tricky and Realtors can be aggressive with self-represented sellers because they know more.
Fifth, is that all buyer leads from Realtor.com, Homes.com and other FSBO websites go to the seller. Sellers remain “by owner” when it comes to paying a commission. Sellers only pay a commission if a Realtor is involved. ADDvantage never earns a commission.
A note about physically being in Tampa Bay… All offers are handled by fax or email. My physical location does not interfere with the representation process. Even if there are ‘inspection related’ issues, one of my strengths happens to be my knowledge of construction and the ‘trades.’
Call us anytime, 1-877-232-9695 or visit our flat fee MLS Florida website.
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