A Mickey Mouse listing company = a frustrating experience trying to sell your central Florida home.

Potential problems you can have if you choose the wrong flat rate MLS listing service:

• The listing company is unresponsive; you have questions or want to make changes to your listing but you can’t get anyone by phone and your emails are not being responded to.
• The company takes your money but is then very slow to deliver
• They do not forward you leads that come to them directly
• When prospects call the flat fee broker, the prospect gets a voicemail
• Making changes requires faxing documents and time-consuming procedures

What benefits you can expect from the best flat fee listing company in Orlando, GETmoreOFFERS.com:

• LIVE people to help you 7 days a week from 8-8
• State-of-the-art software to make quick and easy changes to your MLS listing, all online!
• Same day input in your local Orlando Multiple Listing Service (My Florida Regional MLS)
• “BUYER LEAD CAPTURE” system…all leads are forwarded to you in real time via email
• LIVE phone support for all prospects and Realtors looking for showings
• Comprehensive Internet marketing in hundreds of real estate sites including Homes.com, Realtor.com, Trulia.com, Hotpads.com, Yahoo RE classifieds, ZILLOW.com and 100’s more!
• Help when you need it from our broker, Keith R. Gordon with 26+ years of experience
• Signage, lockboxes, virtual tours and other for sale by owner marketing tools available
• A company who genuinely cares about the sale of your Orlando flat fee listing

When you decide to list your Central Florida home on the market, make a well-informed choice and go with a well-established listing company with an excellent track record. The GetMoreOffers.com Florida Sales Stats speak for themselves and our clients have nothing but praise for the way we do business.  See our Flat Fee Seller Reviews.

For more info go to GetMoreOffers.com or call us at 877-232-9695

Realtors should be deal makers…professional messengers, not CMA Super Heroes

I am Keith Gordon, member of your local MLS Realtor Association which is Mid-Florida Regional MLS. I come to you with a message about selling your Orlando home and the buyer’s agent that you will likely engauge along the way. My company is ADDvantage Real Estate services better known as GetMoreOffers.com. We specialize is listing homes in the MLS for a flat fee. Our basic flat fee MLS listing plan is $349 for a 9 month listing. I also offer a full-service-flat fee MLS listing called ADDvantage Success. It is through this contract-to-close listing program that I have come to believe that too many buyer’s agents think they are CMA (comparable market analysis) Super Heroes and not professional messengers as they should be!

My story is about buyer’s agents. Because I represent many by owner MLS sellers throughout Florida, I come to you with a unique set of skills and experience. I am not your typical Realtor because my business model is web-based and we are a discount real estate broker in Orlando much the same as a Charles Schwab. I work for a fraction of what a traditional 6% charges and my company offers many services and marketing that you can’t get from a “bricks and mortar” agent such as our Street Smart ADDvanatge Realtor eblast, 100% on-line listing and 24/7 edits to your listing, feedback and more.

My issue is why buyer’s agents use a CMA (comparable market analysis) as their crutch to sell a home. A CMA is not the only way to compare value and ruins the excitement that gets a deal done. If a buyer says to an agent I want to make an offer and the buyer’s agent says, “great, let’s run a CMA and see where values are?” By the time the buyer has come forth with their “I love this home and want to make an offer” it would seem pretty obvious that they have seen more than one home and have an idea where they think value is. If they are wrong and offer too much, something called an “appraisal” will come to the rescue and save the buyer from paying too much.

What’s wrong with saying to the buyer, “great, what do you think you want to offer?” This leaves the door open for a discussion with the buyer about other homes you have seen and begs for the buyer’s opinion of value.

CMA’s are NOT the only tool in the arsenal of Realtors to weigh value. I believe it takes the excitement out of the deal. It’s not just about price per square foot. It is also about the street, back yard, pool, kitchen, roof, layout and many other factors that a CMA can’t accurately compare.

Realtors are not super heroes with a cape that reads “CMA to the Rescue.”

Call me anytime about listing your home 1-877-232-9695.

Our Orlando Flat Fee MLS listings are selling faster than we are getting new ones

Over the past 4 months, buyers and sellers in Orlando are coming closer together with their expectations of value. This narrowing of these “price-expectations” along with the added urgency of the expiring tax credit deadline has depleted our inventory of available MLS listings homes in Florida by 21%.

I see the real estate market in Florida completely differently now as we move into the second-half of 2010. I am Keith Gordon, broker and co-owner of a Florida flat fee MLS listing and full-service discount real estate firm, ADDvanatge®. We are a state-wide flat fee MLS listing service that specializes in being “available” for sellers, buyers and Realtor 7 days a week from 8:00am-8:00pm.

As a flat fee MLS broker, I primarily work with sellers so I have a unique and accurate view of how they are pricing their homes and I see a dramatic change in their expectations.

There remains a few “hold-outs” that bought right at the top in 2005 and possibly 2006 that remain 12-15% over-priced. But, unlike past years such as 2008 and 2009 where there were more over-priced MLS listings than well-priced ones, I see the reverse now.

It is not uncommon to to a new flat fee MLS listing at ADDvantage® sell during the first 2 weeks of being active in the MLS. This means that seller priced their Orlando home within a few percentage points of appraised  value. When a seller does this, every Realtor that has attempted to negotiate a home with their buyers and failed due to over-priced and inflexible sellers pounce of these well-priced listings.

Listing with one of ADDvantage’s® flat fee MLS listing plans helps the seller price their homes better because we don’t charge 6% to list but rather a flat fee starting at $349. This saves the Orlando home owner at least 50%.

Every poorly price home we have at ADDvantage is still active. I can recall about 10 homes out of our 147 we currently have listed in the MLS that are over-priced. They have been priced poorly from the start and continue to be priced behind the curve. The typical scenario of this type of listing is “we aren’t selling if we can’t get “x.” But “x” has nothing to do with current market value. I have yet to see one of these listing sell.

At ADDvantage®, we are the messenger, albeit a good one!. We list Orlando homes in the MLS, we market aggressively on the Internet and I represent many of the sellers ar ADDvantage® who use our full-service discount listing service ADDvantage Success.

There are two distinct advantages of listing flat fee in the MLS with ADDvantage®. The service and marketing are excellent and you save at least 50% in real estate commissions.

There are also two distinct advantages of using our full-service discounted flat fee plan ADDvantage Success. If you going to sell a home in today’s market, you must sell within what I refer to as the “appraisal envelop.” Every successful seller at ADDvantage® gets their deal done somewhere within this envelop. What I do for the sellers that I represent is get a deal done faster and at the high-end of this envelop. The extra cost to the seller over our traditional flat fee MLS “self-representation” plan is $350 up-front and a additional 1/3 of 1% at close or $330 per $100,000 in sales value. My value to home sellers is professionalism from start to finish. I do expect to get my sellers a sales price at the high-end of appraised value and I make sure no buyer’s agent takes advantage of one of my sellers or that no buyer is engaged that can’t close.

If, by chance, I push the buyer’s agent too far in value and we don’t appraise out, then the seller can always opt out of the contract, negotiate the difference by meeting in the middle, the buyer can agree to pay the original contract price or a combination of asking the buyer to take some or all of the seller’s closing costs such as documentary stamps on the deed or title policy.

My best advice to sell a home today is get the most for it and go buy another home at these bargain prices.

Call anytime, 1-877-232-9695 or 727-942-2929. Might check out of smart home selling tips.

Orlando by-owners are using flat fee listings to gain a competitive advantage.

ADDvantage® now makes it simple to understand how flat fee listing works by watching our flat fee MLS videos.

In today’s price driven real estate market, every penny counts these days and ADDvantage® is leading the way on this cost saving campaign by offering the best by-owner flat fee MLS listing service.

ADDvantage® holds direct MLS membership with 28 Florida Realtor Associations from Ft. Myers, Ft. Lauderdale,  Orlando, Florida Keys, Marco Island,  Ocala, Jacksonville, Tallahassee, The Pan Handle, Bradenton, Tampa, St. Pete, Clearwater, Gainesville, Naples, Boca and just about every small Florida city in between.

Listing Flat fee in the MLS has grown in popularity because sellers save 50% in commissions without sacrificing marketing or service. We offer the best live phone support and superior Internet marketing so selling your Florida home is easy and cost effective. ADDvantage® has been working overtime for years earning the respect of fellow Realtors and by-owners throughout Florida.

In today’s price driven buyer’s market, sellers must sell and compete along side short sales and bank owned properties. Lower sales commissions are an excellent starting point to get noticed and sold faster. ADDvantage® has done a great job in Florida for by-owners…Just take a look at our flat fee MLS sales statistics!

When listing flat fee MLS, in Orlando, by-owners only pay a commission to buyer’s agents. If you sell without a Realtor, no commission is due. Our basic 9 month flat fee listing is just $349 which includes a listing in Mid-Florida Regional.

With flat fee MLS, there is no binding listing agreement (view flat fee MLS listing agreement) and you can cancel anytime, with a moments notice and without a fee or penalty.

Our Internet marketing is superior and we will list your home, condo, commercial property or vacant land on hundreds of sites such as MSN, homes.com, Craigslist, AOL, Realtor.com, getmoreoffers, Bargain Network, Yahoo and many more.

Our service commitment to our Orlando by owners makes ADDvantage® your best partner in Florida to list flat fee in the MLS. We offer the most reliable live phone support from 8:00am and to 8:00pm every day o the week including Saturday and Sunday.

We are the only Florida discount real estate broker or full-service real estate company to do this. We truly understand real estate is a sales business and we understand each call is important and maybe your sale. We have offered this live phone support for six years now and continue to do so. We enjoy the best reputation in Florida among fellow Realtors because of it. When Realtors see our name in the MLS, they know what to expect when they call. Real-time live support 7 days a week!

We also give every seller more control over your MLS listing because each seller has their own seller control panel to change price, commission, view who has viewed your listing and all seamless, 100% on-line and electronic. No faxes, or emails, just clicks.

Even Realtors trust ADDvantage® to list their own listings when they need marketing outside their local MLS coverage. Homeowners, builders and investors all trust ADDvantage®.

Contact ADDvantage 727-942-2929

I will coach you on how sell your Orlando home flat fee MLS

I have developed a technique that is working well throughout Florida, including Orlando, to sell your home at the maximum price using our hybrid flat fee MLS listing plan ADDvantage Success™.

Here’s how it works. I help you establish an initial list price. We are members of the Mid-Florida Regional MLS. Then, I assist you in fine tuning your price so we attract the maximum amount of showings.

Once I have the showing coming, our system collects valuable Realtor feedback which we use to adjust our price within range of where the buyers will make offers.

The reason my pricing methodology works so well is I also coach the buyer’s agents to bring their offers in at full-price once we have set the sales price at the “final bottom line price.”

This extra and some may say “unusual” coaching of the buyer’s agents helps them to land a deal. It saves them time so their buyer clients don’t attempt a low ball offer on our “finely tuned” price.

What I do is make the buyer’s agents trust me that I know what my seller will be willing to accept. Once I have their confidence, it’s just a matter of convincing their buyer.

His technique saves time on the market and gets the home sold faster. Sellers want to sell; buyers wants to buy; and Realtors want the commission. I help all parties get on the same page without wasting time.

The flat fee MLS listing plan that I recommend is ADDvantage Success™. It allows me to engage the seller at a “full-service” level where I handle all calls, appointment setting, contract negotiations right through closing.

ADDvantage Success™ is our most aggressive and success flat fee MLS plan in Florida. The cost is $699 upfront and $699 at close. Because our agents help sell the home as well, if we find the buyer, we waive the $699 at close fee.

We have a list of the best agents throughout Florida. The agents are called “Agent Activate” agents because when we have a buyer for an ADDvantage Success™ listing we refer that buyer to one of our local “Agent Active” agents. This system works because the seller only pays one commission and they get the bets agents to close the deal.

Call any time for questions or visit our ADDvantage Success™ website. ADDvantage Success™ is the way real estate should be…One commission for the buyer’s agent, great Internet marketing and hands on coaching.

1-877-232-9695

Ps…we also have flat fee MLS listing plans starting at $179.

What do restaurants and flat fee MLS services have in common? Customers will not come back if the service or product is not worth the money.

Managing a Flat Rate MLS service is complicated because we service the Realtors® with showing instructions and must do an excellent job with Internet marketing, making sure our MLS listing are accurate and manage our clients change requests in a timely manor.

At ADDvantage®, we have succeeded is both categories of delivering excellent service to Realtors® and our Orlando home owners for 5 years in a row.

Our formula for success was simple to think of but very difficult to implement. We decided in 2005 that all calls will be answered “live” by a human between the hours of 8:00am-8:00pm 7 days a week.

We are the only Florida flat fee MLS or full service real estate service has done this…Even Saturday and Sunday.

Realtors® throughout Florida now know ADDvantage® as the real estate company that is always available. Our positive reputation with Orlando Realtors® helps you get more showing because when a Realtor® searches the MLS and sees our name they know one phone call gets immediate gratification….Instant showing instructions!

It’s no secret Realtors® don’t love flat fee MLS services because we represent competition for listings and flat fee MLS services are notorious for horrible service to both teh Realtors® and their clients.

Our approach since we started ADDvantage® in 2005 was to do the opposite of what we perceived as “business as usual” real estate. Hence, ADDvantage® was born and we now we enjoy without doubt the best reputation of any flat fee MLS service in Florida.

ADDvantage is also a “concierge” flat fee MLS service because 2 of our flat fee MLS plans blend in with other full-service listings.

ADDvantage® offers 2 hybrid flat fee MLS plans where we represent the seller, take all calls, schedule all showings and negotiate all offers right through closing. The seller benefits by often getting a higher price for their home. These 2 plans also add additional value to our already good reputation because unlike a flat fee listing, these listings are imputed into the MLS as an “Exclusive Right of Sale Listings” not “Exclusive Agency.” Full-service listings are designated in the MLS as “Exclusive Right of Sale Listings” and flat fee listings are “Exclusive Agency.”

The names of these plans are ADDvantage Plus™ and ADDvantage Success™. With a “Plus” listing, the seller “works” all unrepresented buyer leads in an effort to sell without paying any commission. With ADDvantage Success, our Orlando agents “work” all unrepresented buyers to help sell your home.

The seller never pays more than one commission which is typically 3%. Just one agent will be earning that commission. Regardless of which plan you choose and the saving are at least 50%. The “Success” plan removes the hassles of working with buyers. But, some sellers want to work the buyers so I recommend “Plus.”

List your Miami home with the company that has earned the trust of Orlando Realtors, ADDvantage®.

1-877-232-9695

Most Orlando home owners do not fully trust Realtors®. For whatever their reasons, this remains a fact. I am Keith Gordon, broker for flat fee MLS Orlando listing service ADDvantage®.

I belong to 26 Florida MLS Realtor Associations, including the Mid Florida Regional MLS. I have been a licensed Florida real estate broker since 1984. My honest real estate brokerage dealings for the past 25 years has earned me a reputation as being forthright, respected and as a result, zero complaints with the Division of Real Estate in my 25 years of brokerage activity.

Trust will always be an issue when money is involved, especially big real estate commissions. Because 6% represents huge money, Orlando by owners have turned to an alternative way to list and sell real estate in Florida…Flat Fee MLS.

I have found that many of our clients even doubt our honesty and sincerity until they have listed and dealt personally with our staff. Once they see our professionalism and have experienced our easy to use MLS listing software, the trust barrier comes down. We are timely with our MLS edits once you are a client and our overall customer satisfaction is unapproachable.

I believe there are three areas that Orlando, Florida owners have trust issues with:

1) Buyer leads are one area that flat fee MLS home sellers do not fully understand. At ADDvantage®, our policy with regard to buyer leads has been effective and honest since we started ADDvantage® back in 2005. Once a buyer lead is received by us from any source such as Realtor.com or Homes.com, we promptly forward it to our seller in real time 7 days a week from 8:00am-8:00pm. This level of service is unheard of in the real estate. Between these hours, all emails and calls are answered “live” by our staff and forwarded to our Orlando flat fee MLS sellers…Either by phone and/or email. Our relentless attention to all details has earned ADDvantage ® the best reputation in all Florida for delivering the most reliable and trusted flat fee MLS service. As well, all leads and Realtor® calls for showings are stored in the sellers account in their easy reference and retrieval.

2) The next point of trust or dis-trust is how Realtor.com and IDX works. Most Orlando by owners do not fully understand the nuances of Realtor.com and why should they. Fact is, no seller contact information is allowed, by rule of Realtor.com, to be published in Realtor.com. ONLY the listing broker’s phone number and name may appear. All Realtor® websites such as Coldwell Banker and remax.com receive their MLS listing data directly from Realtor.com through a feed called IDX. This means all websites that display MLS listings contain the listing brokers contact information, not the sellers. So, sellers must implicitly trust the flat fee MLS broker to professionally handle buyer leads. The sellers contact information is displayed on our site http://www.getmoreoffers.com and sites such as Homes.com.

3) Offers from Realtors® are another big trust issue. Sellers do want the marketing and cost saving offered by flat fee MLS listing services but, “don’t touch my offers.” Sellers would prefer their offers going directly to them and not through the flat fee broker. At ADDvantage®, we facilitate our seller’s deals and would never impede the sale. We forward all offers directly to our sellers (8:00am-8:00pm 7 days) and call notifying of the offer being forwarded by email. We have never mishandled an offer in 5 years. Most offers do come through ADDvantage® as Realtors® prefer the “listing broker” to initially receive the offer and then forward the offer to the “self-represented” seller. From there, the buyer’s agent and seller negotiate the offer. As a note, it is clearly stated in the MLS to call seller directly for all showings and includes the seller’s phone number. But, it has been Realtor® protocol for 80 years to deal only with the listing broker. This also assists ADDvantage® with timely updating the MLS listing status from “active” to “contract pending” an MLS board requirement.

Trust will remain an issue when big money is involved. Orlando by owners that do choose ADDvantage will soon believe it is possible to trust a flat rate MLS service with your home sale and still 50% off the cost of a traditional listing….Or, possibly pay no commission if you sell without a Realtor®. At ADDvantage®, we have earned our reputation as Orlando’s most trusted and hardest working flat fee MLS broker. We consistently deliver more offers, more buyer leads and Realtor® feedback on all showings. We do this 7 days a week from 8:00am-8:00pm for 5 years in a row.

Cal us anytime 1-877-232-9695

ADDvantage®, an Orlando, Florida “By Owner” and Flat Fee MLS listing Service, introduces a new innovation in discount real estate called Professional ADDvantage ™.

This unique MLS listing plan has all the features of a full-service listing but you pay a low price of $499 and 1/2% at close.

This offer exceeds all other flat rate offers because you don’t sacrifice service and you only offer a commission to the buyer’s agent.

ADDvantage Success™ guarantees Orlando sellers the most powerful Internet marketing available on important websites such as Homes.com Realtor.com, MSN Craigslist, Vast, Yahoo, Zillow, AOL Oodle, RSS feeds, IDX feeds and many more features to help u sell faster.

Highlights of Professional ADDvantage™

• List until you sell MLS listing in the Mid Florida Regional MLS – Orlando’s MLS. You can cancel anytime with no fee or other complications.
• Agent Assure®…We guarantee you’ll never miss a Realtor® showing. Agent Assure® is our concierge showing service. We schedule and confirm all showings for so you only communicate with ADDvantage®, never a Realtor®. We are here 7 days a week…Even Saturday and Sunday. Your exact showing instructions will be given to Realtors® just they way you want. And, an email sent for your records. ($199 value, free with Professional ADDvantage)
• Feedback…Orlando home sellers need feedback from Realtor® showings. Our system will automatically send an email to each Realtor® that shows your home requesting feedback. ($99 value, free with Professional ADDvantage™)
• Agent Activate®…Local expertise and knowledge helps you sell faster. Our local agent knows your home and you. They will never miss an opportunity to show and sell your home. If one of our agents is successful selling your property, we will REFUND the Professional ADDvantage™ $499 fee at closing. Our Agent Activate® service engages our best Orlando agents or local affiliate to work with each buyer prospect. You pay only the offered buyer’s agent commission, the same commission you are offering any agent (which is typically 3%). If our agent sells, we take the deal from contract-to-close. Our agents will pre-qualify buyers, show your property, write the offer, negotiate the offer, inspection and inspection related negotiating, if any, assist with financing, work with your title company or real estate lawyer and complete the closing in a professional manor. Having an agent help with negotiatons often results in a higher sales price, a faster sale and less hassles.
• Broker Assist… Advice 7 days a week. If an offer comes from an outside buyer’s agent, other than ADDvantage®, our house broker will consult, advise, review the contract, check for missing disclosures and assist in the closing.
• Street Smart ADDvantage®…Powerful and Effective Realtor® eblast. Since 2005, ADDvantage® has been promoting properties throughout Florida by email. This email, called the Street Smart ADDvantage® eblast, is reserved for sellers offering a 4% or greater buyer’s agent commission. Twice a month, most local Orlando Realtors® within 35 miles of your property will receive the eblast. Street Smart ADDvantage® is the best read Realtor-to-Realtor email in Orlando, Florida. (A $349 value, free with Professional ADDvantage™)
• An Exclusive Right of Sale Listing in MLS, not an Exclusive Agency. At times, “by owner” listings are passed over because Orlando Realtors® perceive them as too much work. While there is only a slight chance of this occurring to your listing, the cost savings of listing flat fee in the MLS far outweigh any possible lost showings. But, why loose a Realtor® showing when there is a solution? List the property in the Orlando Mid-Florida MLS as an Exclusive Right of Sale Listing, NOT as an Exclusive Agency…Which is how all flat fee listing in Florida are inputted into the MLS. Because you will be represented by ADDvantage®, we will input Professional ADDvantage™ listings into the MLS as Exclusive Right of Sale listings. It is a better way to get more showings, it is more professional and is exactly the same as a full-service listings.
• Realtor.com Showcase…25 Pictures on Realtor.com. We will upgrade your Realtor.com listing to “showcase” with a longer property description (2400 characters) and 25 pictures. Realtor.com is the world’s most important real estate website. ($49 value, free with Professional ADDvantage™)

Call us anytime 1-877-232-9695 or vist our website for more details on Professional ADDvantage™ flat fee MLS.

ADDvantage® is now offering agents and brokers in the US and Canada the same powerful flat fee MLS website that powers getmoreoffers.com and our software that makes it all happen.

The cost is $299 per month and $1,500 setup fee. In just two days you will be able to configure your own customized e-commerce flat fee MLS website.

You will own a 20 mile “safe zone” from any zip code of your choosing. All website action will be directed to you and we will not sell another network within that protected area.

Visit our site getmoreoffers.com and scroll all the way to the bottom of the page. There you will find more details or call anytime 1-877-232-9695.

Ever since February 10, our phone at ADDvantage® has been ringing off the hook.

January and the first part of February were as slow as I have ever seen in my 26 years as a real estate broker.

This is great news for Orlando home sellers. I have an excellent pulse on how business is in Florida as I belong to 20 Florida MLS Realtor boards. I am the broker for Florida based ADDvantage®, a flat fee MLS listing service.

The calls are coming from Realtors® seeking showing instructions and un-represented buyers. Buyers have finally realized that if you are going to buy property in Florida, now is the time.

If you aren’t getting action on your FSBO listed property or you are looking for a better way to sell, try us. We are the most advanced flat fee MLS listing company in Florida.

Our systems are so advanced that we are going national with our MLS listing software.

Our flat fee MLS programs start at $89 and end at $499 plus 1/2% at close. They all do something different as far as marketing and representation.

All of our programs are flat fee. You pay just the buyers agent and if you sell “by owner” you pay zero commission.

Call us anytime….we are here 8:00am-8:00pm 7 days. 1-877-232-9695